Community Directory

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Save our community By Shopping Local

The Broad River District sets itself apart by offering an eclectic mix of businesses that serve to enrich the cultural diversity of both residents and visitors. We take pride in our exceptional array of restaurants offering global cuisines, alongside our array of small businesses and retail outlets that deliver high-grade products and services tailored to suit all your needs. Our district's natural splendor, enhanced by riverfront views, is easily accessible via the majestic Broad River Road bridge, which leads to the stunning Three Rivers Greenway. Boasting easy connectivity to Downtown Columbia and surrounding regions, our district is a convenient hub for all your needs. Remember, whatever you seek, "It's On The River."

Small Businesses: The Pillars of Our Economy

Are you aware that a staggering 90 percent of all job opportunities in our community are provided by local small businesses? When we choose to shop local, we're not just supporting a small business owner's livelihood but also contributing to job preservation and creation. Moreover, the taxes generated from these businesses play a crucial role in funding our schools and local programs. Opting to shop locally often translates into an enhanced shopping experience, as it typically means access to locally-sourced, superior quality products.

Why you should shop local and support small businesses?

Consider the events during the lockdown, when small businesses had no choice but to shutter, while giant corporations like Amazon saw their profits double from the previous year.

Given that small businesses play such a crucial role in job creation across the United States, it is essential that we divert our economic support away from these corporate giants. Therefore, let's explore the reasons to shop locally, because only by doing so can we take small businesses off life support and provide them a genuine opportunity to thrive. Furthermore, when you support local businesses, it's not just a lifeline for the proprietors, but it also accrues benefits that large chains simply cannot offer.

It's widely recognized that small businesses are predominantly customer-focused and deeply attuned to their community's needs. Hence, they are inherently capable of adapting more swiftly to economic fluctuations compared to their large corporate counterparts.